Territory Sales Manager - Food Services - Lahore
Date: Oct 7, 2026
Country: PK
Company: National Foods
At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.
Job Purpose:
To achieve FSD sales targets for the allocated territory’s distributors and institutional/food-service accounts – executing the zone’s sales strategy at the front line and ensuring order fulfilment through the OD (Distribution) team.
Key Accountabilities & Responsibilities:
- Work closely with the Zonal Sales Manager (ZSM) to execute the territory's route-to-market plan for institutional/food-service accounts.
- Develop and track targets for key accounts within the allocated territory, meeting regularly with customers (chefs, owners, purchase managers) to monitor performance against agreed targets.
- Work closely with customers to identify product- or sales-related issues and provide feedback to the ZSM and relevant internal teams.
- Act as the first point of contact for territory customers – resolving issues, collecting payments, and coordinating with the OD (Distribution) team to ensure on-time order delivery.
- Directly supervise and coordinate the OD (Distribution) representative(s) to ensure accurate, on-time order fulfilment and full coverage of the territory's accounts.
- Visit institutional outlets/kitchens to check stock levels, product expiry and quality, ensuring availability of quality products in the market.
- Identify, pursue and build robust business relationships with key institutional customers across the allocated territory.
- Identify and expand FSD's presence in underserved outlets/segments within the territory, using market intelligence gathered from customers and the ZSM.
- Provide specific feedback to the ZSM and Revenue Planning Manager (FSD) on the performance of new and existing products, or any product-related issues arising in the territory.
- Track, monitor and report on actual sales and collections for the allocated territory, with details of any variances against agreed targets.
- Attend regular reviews with the ZSM to report actual sales vs allocated targets and highlight any issues that may hinder achievement.
- Keep abreast of local competitor activity, industry trends and evolving institutional/food-service customer preferences within the territory.
- Prepare and submit regular sales, collection and OD (Distribution) performance reports for the allocated territory, and adhere to company policies and procedures at all times.
Preferred Qualifications and Experience:
- Bachelor’s degree in relevant discipline with 2+ years of experience, preferably in FMCG/foodservice sales
Location:
Lahore, Pakistan
National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.