Sales Capability Manager
Date: Oct 13, 2026
Country: PK
Company: National Foods
At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.
Job Purpose:
The Sales Capability Manager is responsible for elevating selling organization's capability & effectiveness to fulfil the organization's long terms sales & distribution goals. Organization's capability can be further deconstructed as people, system & process capability. For this role, the incumbent will work in development of people and some key process capabilities. The Sales Capability Manager has to work collaboratively with senior sales leadership, regional leadership as well as sales team on-ground to deliver organizational goals.
Job Responsibilities:
- Own, lead & drive NFL sales organization's capability building agenda.
- Partner with the sales organization to execute outlined sales strategies for the delivery of company's vision.
- Articulate & execute bottom-up capability programs, with the understanding & consensus of stakeholders at all levels of the selling organization.
- Partner with HR for cascading & the evolution of Sales Career Framework in the organization.
- Develop & execute talent induction & development criteria for front line field force - Order Bookers.
- Collaborate with Route to Market team in developing training programs for front line field force which can help improve KPIs.
- Proactively work with divisional sales teams in development and execution of business development strategies to achieve business growth and financial objectives.
- Design and develop customized training modules and training solutions to suit the specific and generic needs of DSF; facilitate training of employees and intermediaries as per the training calendar.
- Own the development, rollout and communication of Sales operational meetings processes (Morning meetings, Evening Meetings etc.)
- Drives and monitors performance evaluation and coaching between RSM/ZSMs, ZSMs/TSMs & TSM's/OBs.
- Partner with HR and sales leadership in identifying talent and participate in rollout of need gap assessment programs to build their capabilities.
- Consolidate and share industry best practices for organizational effectiveness and incorporate learnings in NFL's development program.
- Collaborate with HR & sales leadership to identify skill development needs.
- Work with HR and Sales Leadership in developing Order Booker incentive programs.
Skills Requirements:
- Analytical
- Business Communication
- Business Orientation
- Change Management
- Conflict Resolution
- Interpersonal
- Negotiation and relationship management skills
- Project management skills
- Presentation skills
- Coaching skills
Background Requirements:
Education: Minimum Bachelors
Experience: 8-10 years of relevant experience.
National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.