Regional Culinary Experience Manager

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Date: Aug 17, 2026

Country: PK

Company: National Foods

At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.

 

Job Purpose:

 

To serve as FSD’s culinary/chef expert in the assigned region – bringing NFL’s product portfolio to life for institutional/food-service customers through trials, demonstrations and menu application support, partnering closely with the regional sales team to convert culinary credibility into sale

 

Principal Responsibilities:

 

  • Execute the National Culinary Experience Manager's culinary strategy and standards within the assigned region, adapting them to local institutional/food-service customer needs.
  • Act as the region's dedicated chef/culinary resource, partnering closely with the ZSM and TSM to support product trials at institutional/food-service accounts.
  • Plan and deliver product demonstrations, tastings and kitchen trials at customer sites that drive trial-to-purchase conversion for the region.
  • Showcase the features, benefits and culinary applications of NFL's FSD product portfolio to chefs, F&B managers and purchase decision-makers.
  • Develop and adapt menu applications/recipes using NFL products, tailored to the region's customer segments (QSR, hotels, airline catering, corporate/catering accounts).
  • Deliver hands-on culinary/product training to customer kitchen teams and, where needed, build product knowledge within the regional sales team.
  • Calculate and advise on food costing/menu economics to help institutional customers see clear commercial value in adopting NFL products.
  • Gather and relay regional culinary trends, competitor product intelligence and customer feedback to National Culinary Experience Manager and Marketing/R&D to inform the innovation pipeline.
  • Support key account conversions and tenders with culinary credibility – attending customer pitches, tastings and trials alongside ZSM/TSM as required.
  • Maintain trial/demo kit, ingredients and equipment logistics for the region, coordinating with distributors to arrange sample stock.
  • Track and report trial outcomes, conversion rates and culinary engagement activity for the region against agreed plans.
  • Ensure all demonstrations, trials and customer-facing culinary activity comply with food safety, hygiene and quality standards. 
  • Build and maintain relationships with regional culinary/hospitality institutes and industry associations to strengthen NFL's culinary credibility and talent pipeline.  
  • Represent NFL/FSD as a culinary brand ambassador at regional trade shows, exhibitions and customer events.
  • Escalate region-specific culinary/product feedback and competitive intelligence to National Culinary Experience Manager with recommended actions.
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Background Requirements:

Education: Graduate Diploma/Degree in Culinary Arts, Hotel Management or Equivalent Professional Chef Training

Experience: : 4-6 years relevant experience preferred.

 

 

National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.