Head of Sales (North America)

At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.

Job Purpose

• The Head of International Sales in the North America region will be responsible for developing and executing the international sales strategy to drive revenue and market share growth within the USA and Canada markets.
• This role requires a dynamic leader who can build and lead a high-performing sales team while maintaining strong relationships with key customers, distributors and commercial partners within their assigned region.
• Mainstream focus is particularly critical, as both markets have an expectation for efficient development in this channel.

Principal Responsibilities

 Sales Strategy and Planning:

• Develop and implement a comprehensive sales strategy for the North America region to achieve revenue and market share objectives.
• Identify market trends, opportunities, and competitive threats to inform strategic planning.
• Set sales targets and performance metrics for the sales team.

Team Leadership:

• Manage, train (and recruit as necessary) a team of sales and marketing professionals to achieve regional sales and profitability goals.
• Provide coaching, mentorship, and performance feedback to team members.
• Foster a collaborative and results-oriented sales culture.

Market Expansion:

• Identify and evaluate new market opportunities within the American region, including South America.
• Develop market entry strategies and expansion plans.
• Build and maintain relationships with key stakeholders, including distributors, partners, and customers.

Regional Marketing and NPD development:

• Work with local marketing resources to build and implement the marketing strategy for the North America region
• Recommend NPD and brand-building opportunities within the market, work with NFL HQ team to develop market-appropriate propositions

Customer Relationship Management:

• Cultivate and maintain strong relationships with key customers and clients.
• Understand customer needs and provide tailored solutions to meet their requirements.
• Resolve customer issues and concerns promptly.

Sales Operations:

• Oversee sales forecasting, budgeting, and resource allocation.
• Ensure efficient sales processes and systems are in place.
• Monitor and report on sales performance against targets.
• Own the North America hub responsibilities, ensuring adequate stock cover for regions serviced, and ensuring timely cycling of stocks to avoid short-life or write off incidents.

Market Analysis and Reporting:

• Analyze sales data and market trends to make informed decisions.
• Prepare regular reports and presentations on sales performance and market insights.
• Provide recommendations for improvement based on data analysis.

Compliance and Regulatory:

• Ensure compliance with all relevant regulations and legal requirements in the North America region.
• Stay updated on changes in regulations that may impact sales activities (e.g. Changing FDA, CFIA regulations and import restrictions).

Background Requirements

Education: Masters / bachelor’s degree in business, marketing.

Experience: 10 to 12 years of Experience.

National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.