BDM UAE & Oman

At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.

Job Purpose:

To manage and grow the sales of National Foods’ products across assigned international markets by owning distributor relationships, delivering revenue and profitability objectives, driving secondary sales growth, and ensuring disciplined forecasting and commercial execution aligned with the S&OP process.

Principal Responsibilities:

Forecast and achieve Region-wise Sales targets in the assigned markets

• Assign sales targets for each individual distributor(s) and be responsible for achieving those sales targets.
• Coordinate with and monitor distributor’s performance and take counter measures. (where required)

• Generate orders and manage end-to-end execution, including proactive follow-up to ensure achievement of sales targets
• Offer Trade discounts to distributors on Peak seasons to generate additional sales.

Accomplish region-wise profitability targets

• Review price structures against competition for product categories and take action accordingly.
• Negotiate prices with the distributors when necessary.
• Finalize payment terms with distributors and review profitability periodically.
• Coordinate with Costing team and Finance for Special request, new product developments and communicate them to the distributor.

• Check profitability for special discounts offered to Trade.

Ensure accurate and timely forecasting & processing of export orders by coordinating with R&D, production, supply chain and finance departments

• Own monthly, quarterly and annual forecasting; liaise with demand planning, Finance and SC for providing timely and accurate order forecasts (per distributor, per SKU) on a rolling basis.
• Ensure accurate order processing by coordinating with R&D, Production Planning and Commercial departments, and monitor order lead times
• Notify distributor / customer regarding their Order shipments and submit relevant shipping document scans once the orders have been shipped.
• Negotiate and resolve post shipment issues with customers and / or production.

• Attend and participate in Supply Chain and Production weekly and monthly meetings

Market and promote National brand products in assigned markets by various marketing activities and market visits

• Prepare Marketing and Sales Budgets / Presentation for different Markets and Regions, categorized into ATL and BTL activities planned for the upcoming year and have it approved from the Management.
• Evaluate the market potential and determine the Product mix to be offered to the distributor
• Coordinate and support distributor and trade for various ATL and BTL activities, based on the market potential and requirements.
• Plan market visits, organize and participate in various Consumer and B2B exhibitions, Festivals and Fairs to create awareness, and advertise and promote National Foods range of products.
• Keep a track of the Marketing expenses incurred and the budgets available.

Study, evaluate and monitor Market trends for Growth Potential and Opportunities

• Conduct in-depth analysis for various export markets, to evaluate the Market potential and growth opportunities, by studying demographics, competitor model, pricing and sales trends.
• Evaluate month-wise / season-wise sales trend in individual market to plan category wise seasonal sales.
• Monitor distributor inventories to ensure minimal buffer stock holdings are maintained, and risk of overstock avoided
• Coordinate with R&D for the Food laws and languages required for the respective market to avoid any legal conflicts and ensure smooth customs clearance

• Study the new potential categories and range extensions which would help diversify the current Export portfolio and will significantly increase in the Export sales.

Background Requirements:

Education: Graduate

Location: UAE

National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.