Demand & Connections Lead

At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.

Job Purpose:

The Demand & Connections Lead is a key strategic role within the Consumer Marketing Team, responsible for driving consumer demand and delivering business growth across National Foods’s portfolio. This role leads to the development and execution of brand strategy, through demand creation strategies that build brand equity and deepen consumer connection. As the Lead for Demand & Connections, this role translates business objectives into actionable plans, drives media agnostic innovation, and champions a digital-first, social-first approach to brand building.

It requires close collaboration across brand, insights, and cross-functional teams to ensure integrated execution and shared success by leading the marketing engine that turns strangers into pipelines - owning the funnel and channels activated stage by stage into the bigger picture that delivers on the business needs and creates measurable business impact: Ensuring that National Foods and the brands are present at the right time, to the right audience, with the right communication and with the right objective which links to the brand’s overall growth vision, owning the funnel from awareness to consideration.      

Principal Responsibilities:

The responsibilities include, but are not limited to, the following key areas:

• Translate the brand and consumer marketing group’s strategic vision into comprehensive Brand Marketing Plans specifically tailored for the market, acting as the guardian of these plans and ensuring their effective implementation to deliver growth across channels.
• Oversee all Demand & Connection planning and activities, encompassing media, influencer, content, digital, social and content initiatives with innovation and industry first agenda.
• Integrate and drive consumer insights, data analytics, content development, strategic partnerships, and the planning and execution of Demand & Connection initiatives.
• Build and enhance capabilities for social-first / digital-first marketing and the evolving media landscape.
• Act as a driving force and guardian for the quality, efficiency and consistency of execution across all channels.
• Collaborate closely with the brand marketing teams to develop & deploy impactful brand assets, create compelling content, and amplify brand messaging across digital and media platforms.
• Lead the Digital Marketing and Ai transformation agenda, providing stewardship to plan and deliver seamless, engaging digital consumer narratives and campaigns.

• Lead and coordinate and deliver best in class holistic media plans (offline and online) for National Foods that fully leverage data and insights to target media effectively, that are accountable for building brand power.

• Lead the external media agenda and will include relationships throughout the industry both with traditional media players and digital players e.g.: Facebook, Google, TikTok, Snapchat and other key players in Pakistan.
• Responsible for driving digital media execution through evolving data driven marketing (including the use of 1P,2P,3P data) search and commerce-led marketing.
• Drive media and digital media innovation – Making our brands Social First by initiating the future of media and data driven marketing through a continuous test, learn and scale approach. Areas will include connected TV, live streaming, social commerce, podcasts, commerce-led media planning etc.
• Strong partnership with media, digital and content agency to deliver best in class resources. Demonstrate accountability for self and agency partner to drive campaign performance specific to media, rooted in data
• Oversight of media rate cards as well as accountable measures such as brand safety, viewability, fraud

• Stewardship and sharing of Demand & Connections performance team with key NFL stakeholders.

Background Requirements:

• Experience: 8 - 10 years relevant experience preferred. 
• Education: Masters / bachelor in Marketing 

National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.