Assistant Manager - Demand & Connections

At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.

JOB PURPOSE:

Translate approved brand objectives and Demand & Connections strategies into integrated campaign plans for the assigned business unit. Own day-to-day planning, agency coordination, deployment, performance monitoring and optimization across relevant offline and online channels, ensuring campaigns reach the right consumers with effective communication and disciplined use of investment. The role is accountable for the quality, timeliness and performance of assigned campaigns within approved objectives, budgets and guardrails. It contributes insights and recommendations to the Manager and partners with the shared Content & Influencers AM to connect media delivery with relevant content and creator activity. 

KEY ACCOUNTABILITIES & RESPONSIBILITIES:

Integrated Planning and Campaign Delivery:

• Develop BU campaign briefs, audience and channel recommendations, phasing, budget scenarios and measurable objectives for Manager review; translate approved direction into executable plans with agencies.
• Challenge agency proposals against the brief, audience evidence, reach and frequency, channel roles, cost benchmarks and prior learning. Identify gaps and recommend improvements before approval.
• Own the campaign workback schedule, dependencies, deliverables and launch readiness. Check asset specifications, landing destinations, tracking and documented approvals before release.

Performance Management and Optimization:

• Monitor delivery, budget pacing, audience reach, frequency and agreed quality and effectiveness measures. Investigate variances and direct corrective agency actions within approved guardrails.
• Recommend changes in targeting, placement, creative rotation, phasing or spend allocation. Execute only changes covered by documented delegated authority; escalate changes to strategy, total budget or agreed outcomes.
• Produce concise weekly campaign updates and post-campaign evaluations that explain results, limitations, corrective actions and implications for the next plan. Validate agency data with the designated measurement owner.

Content and Consumer Connections:

• Define the BU campaign’s audience, message, channel, format and timing requirements for the Content & Influencers PICs. Align content calendars, creator deliverables and paid amplification with the campaign plan.
• Coordinate Brand feedback and approvals; confirm assets are suitable for intended placements and that usage rights cover media deployment. Escalate missed deliverables or suitability concerns.

Agency Delivery and Financial Discipline:

• Lead routine agency status meetings, maintain action and issue logs, challenge missed commitments and resolve delivery issues. Provide evidence for the Manager’s agency performance reviews.

• Maintain approved budget, commitment, actual spending and forecast trackers; coordinate purchase requisitions, purchase orders, delivery evidence, invoice checks and reconciliations with Procurement and Finance.
• Check delivery against approved rates and placements; document discrepancies and pursue corrective action or make goods through the agreed process. Do not make unauthorized commercial commitments.

Quality Assurance and Continuous Improvement:

• Apply approved brand safety, viewability, fraud, data-use and channel quality requirements. Escalate breaches promptly and trigger protective pauses under the agreed incident protocol.
• Track category and competitor activity, propose focused tests and execute approved pilots with defined hypotheses and success measures. Share learning and apply approved tools, including AI, with human review and company data safeguards.

Background Requirements:

Education: Graduate

Experience: 4 - 6 years relevant experience preferred. 

National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.