Assistant Manager - Brand Activations

At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.

Job Purpose

To plan and execute brand activation initiatives that drive consumer engagement and support brand visibility. The Assistant Brand Activation Manager manages & executes logistical and operational brand activation plans, ensuring that all events, promotions, and in-store activities are executed smoothly and effectively. This role involves working closely with internal teams and external vendors to ensure that all activations align with NFL’s brand guidelines and marketing goals. The Assistant Brand Activation Manager is responsible for handling day-to-day tasks, tracking campaign performance, and ensuring the successful delivery of brand activation projects.

Principal Responsibilities

Activation Planning and Execution:

• Plan & execute brand activation initiatives, including events, in-store promotions, and consumer engagement activities.
• Coordinate logistics and ensure all materials and resources are available and prepared for activations.

Vendor and Partner Coordination:

• Liaise with brand activation management companies, vendors, and suppliers to ensure smooth execution of brand activation projects.
• Manage day-to-day communication with external partners to ensure timely delivery and setup of promotional materials and equipment.

On-Site Activation Management:

• lead on-site support during brand activation events, ensuring all activities are executed according to plan and align with NFL’s brand guidelines.
• Troubleshoot any issues that arise during activations, ensuring minimal disruption and a seamless consumer experience.

 Campaign Monitoring and Reporting:

• Track the performance of brand activation campaigns, collecting data and consumer feedback to evaluate the effectiveness of activities.
• Prepare post-activation reports, highlighting key successes, learnings, and areas for improvement.

Budget and Resource Management:

• Manage budgets for brand activation projects, ensuring resources are allocated efficiently and expenditures are tracked accurately.
• Ensure that all activation activities stay within the approved budget and provide regular financial updates to the brand activation team.

Compliance and Brand Consistency:

• Ensure all brand activation activities comply with legal regulations and NFL’s brand guidelines.
• Maintain consistency in brand messaging and presentation across all activation touchpoints.

Team Collaboration and Support:

• Work closely with the brand teams and other internal departments to ensure alignment and support for activation initiatives.
• Provide administrative and operational support to the team as needed, contributing to the overall success of brand activation efforts

Background Requirements

Education: Bachelor’s degree in marketing, Business Administration

Experience: 4-6 years relevant experience preferred.

National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.