AM Commercial Sales Analyst ID

At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.

Job Purpose

• This is an opportunity to work within the NFL ID team as the dedicated owner of International commercial analytics and data-led sales support execution. This role is created as a support function to assist the in-market BDM’s across the world.

• The role of Commercial Sales Analyst is to assist, monitor and direct the BDM’s with actionable insights from the market data being generated from Secondary Sales and other sourced category data.

• The role will also be responsible for controlling and monitoring trade claims for agreed investments in: trade and marketing expenditure, trade offers, and consumer promotions.

• This work ties into a close management of regional P&L’s, tracking variances month to month and highlighting gaps to delivering budget commitments.

• The Sales Analyst will work closely with the Head of International Sales to manage the sales team, understand market opportunity and risks, and support with devising action plans accordingly. 

Principal Responsibilities:

 Sales Performance analysis, tracking and recommendations:

• Improve on the current comprehensive secondary sales dashboard and data for monitoring, evaluating and recommending actions based on monthly secondary sales and inventory data.

• Recommend key products or categories for specific action to either a) mitigate short life / write offs, and b) Flag overperformance so that additional orders can be made.

• Work with the BDM team to achieve monthly order targets, within the set performance metrics (trade expenditure, trade offers, product mix, etc.)

• Coordinate with respective teams to Develop Joint Distributor Business Plans – based on KPI’s, effective sales & Distribution strategy, with key distributors. Ensure that these are reviewed as per the agreed timelines.

Sales Operations:

• Be closely involved with sales forecasting, budgeting, and resource allocation, ensuring plans are aligned to secondary sales demand.

• Ensure efficient and productive secondary sales, trade expenditure and P&L review processes and systems are in place.

• Monitor and report on sales performance against BDM regional and distributor targets.

Promotional Evaluation and Claims Management:

• Learn, develop and improve the process for accruals and claims management, putting particular focus on requiring proof of activation in market before distributor claims are approved.

Market Analysis and Reporting:

• Work with ID Category Manager to analyse sales market trend data, assisting the leadership team to make informed decisions.

• Prepare regular reports and presentations on sales performance, market insights and P&L development over the year.

• Provide recommendations for improvement based on data analysis.

Supporting ID Head of Commercial Sales internally:

• Support Head of Sales at internal meetings, i.e. S&OP, Commercial Excellence, Workstreams, BDM meetings, Finance Reviews etc.

• Remain knowledgeable of key processes, business initiatives and internal resources in order to assist the sales team in accomplishing company goals.

Budget process contribution:

• Support the Sales Leadership Team in the budgeting exercise from the sales function. Also, responsible in keeping the Sales & distribution cost for NFL within agreed targets.

Background Requirements

Education: Graduate

Experience: 4-6 years relevant experience preferred.

National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.